WebSite Title - (The Title of your website is commonly the name of your store.) This is the title that will appear on the top of the user's internet browser when the user is viewing your website. This title also appears as the heading on most Internet Search Engines when someone performs a search that matches the information in your website.
Email Address - Your email address entered here will appear on the header of your webpage, so that visitors to your website can contact you via e-mail.
WebSite URL - the Internet address of your website. This address (URL, or Uniform Resource Locator) may either be a registered domain name, such as "thisismysite.com" or "this-is-my-site.com", or it may be the IP (Internet Protocol) address assigned by your server, such as "123.145.218.200" or a temporary non-registered address such as "msn.com/thisismysite" or "msn.com/~thisismysite".